Here is the site that tells you about the types of campaigns that exist in the internet world and the way they can be used for the benifit of the users who are willing to popularize their websites. Also here you can learn the ways to optimize the websites by making them search engine friendly.
We all know that the lion's share of web traffïc comes through the
search engines. We also know that keywords and links to your site are
the two things that affect your ranking in the search engines. Your
keywords tell the search engines what you do, and the inbound links
tell them how important you are. This combination is what determines
your relevance. And relevance is what the search engines are after.
There's a lot of information around about how to incorporate keyword
phrases into your HTML meta tags. But that's only half the battle.
You need to think of these tags as street-signs. That's how the
search engines view them. They look at your tags and then at your
copy. If the keywords you use in your tags aren't used in your copy,
your site won't be indexed for those keywords.
But the search engines don't stop there. They also consider how often
the keyword phrase is used on the page.
To put it simply, if you don't pepper your site with your primary
keywords, you won't appear in the search results when a potential
customer searches for those keywords.
But how do you write keyword-rich copy without compromising
readability?
Readability is all-important to visitors. And after all, it's the
visitors that buy your product or service, not search engines.
By following these 8 simple guidelines, you'll be able to overhaul
the copy on your website ensuring it's agreeable to both search
engines and visitors.
1) Categorize Your Pages
Before writing, think about the structure of your site. If you
haven't built your site yet, try to create your pages around key
offerings or benefits. For example, divide your Second Hand Computers
site into separate pages for Macs, and PCs, and then segment again
into Notebooks, Desktops, etc. This way, you'll be able to
incorporate very specific keyword phrases into your copy, thereby
capturing a very targeted market. If you're working on an existing
site, print out each page and label it with its key point, offering,
or benefit.
2) Find Out What Keywords Your Customers Are Searching For
Go to WordTracker.com and subscribe for a day (this will only cost
you about AUD$10). Type in the key points, offerings, and benefits
you identified for each page, and spend some time analyzing what
words customers use when they're searching for these things. These
are the words you'll want to use to describe your product or service.
(Make sure you read WordTracker's explanation of their results.)
3) Use Phrases, Not Single Words
Although this advice isn't specific to the web copy, it's so
important that it's worth repeating here. Why? Well firstly, there's
too much competition for single keywords. If you're in computer
salës, don't choose "computers" as your primary keyword. Go to Google
and search for "computers" and you'll see why... Secondly, research
shows that customers are becoming more search-savvy - they're
searching for more and more specific strings. They're learning that
by being more specific, they find what they're looking for much
faster. Ask yourself what's unique about your business? Perhaps you
sell cheap second hand computers? Then why not use "cheap second hand
computers" as your primary keyword phrase. This way, you'll not only
stand a chance in the rankings, you'll also display in much more
targeted searches. In other words, a higher percentage of your site's
visitors will be people after cheap second hand computers.
(WordTracker's results will help you choose the most appropriate
phrases.)
4) Pick the Important Keyword Phrases
Don't include every keyword phrase on every page. Focus on one or two
keyword phrases on each page. For your Macs page, focus on "cheap
second hand macs". For the PCs page, focus on "cheap second hand
pcs", etc.
5) Be Specific
Don't just say "our computers". Wherever you would normally say "our
computers", ask yourself if you can get away with saying "our cheap
second hand Macs" or "our cheap second hand PCs". If this doesn't
affect \ your readability too badly, it's worth doing. It's a fine
balance though. Remember, your site reflects the quality of your
service. If your site is hard to read, people will infer a lot about
your service...
6) Use Keyword Phrases In Links
Although you shouldn't focus on every keyword phrase on every page,
it's a good idea to link your pages together with text links. This
way, when the search engines look at your site, they'll see that the
pages are related. Once again, the more text links the better,
especially if the link text is a keyword phrase. So on your "Cheap
Second Hand Macs" page, include a text link at the bottom to "Cheap
Second Hand PCs". If you can manage it without affecting readability,
also include one within the copy of the page. For example, "As well
as providing cheap second hand Macs, we sell high quality cheap
second hand PCs". TIP: If you don't want your links to be underlined
and blue, include the following in your CSS file:
Then format the HTML of each link as follows:
As well as providing cheap second hand Macs, we sell high quality
cheap second hand pcs.
7) Use Keyword Phrases In Headings
Just as customers rely on headings to scan your site, so do search
engines. This means headings play a big part in how the search
engines will categorize your site. Try to include your primary
keyword phrases in your headings. In fact, think about inserting
extra headings just for this purpose. Generally this will also help
the readability of the site because it will help customers scan read.
8) Test Keyword Phrase Density
Once you've made a first pass at the copy, run it through a density
checker to get some metrics. Visit GoRank.com and type in the domain
and keyword phrase you want to analyze. It'll give you a percentage
for all the important parts of your page, including copy, title, meta
keywords, meta description, etc. The higher the density the better.
Generally speaking, a density measurement of at least 3-5% is what
you're looking for. Any less, and you'll probably need to take
another pass.
Follow these guidelines, and you'll be well on your way to effective
SEO copy.
Just remember, don't overdo it. It's not easy to find the balance
between copy written for search engines and copy written for
customers. In many cases, this balance will be too difficult to
achieve without professional help. Don't worry, though. If you've
already performed your keyword analysis, a professional website
copywriter should be able to work your primary keyword phrases into
your copy at no extra charge.
-------------------------------------------------------------------------
Major Searchengines follow different search techniques for proximity
searching for pharses and keywords.so we are discussing top
searchnengines follow by Proximity seraching techniques.
1.GOOGLE Proximity Searching:
In Feb. 1999, Google added phrase searching designated in the usual
manner by enclosing the phrase in "double quotes." Google also
detects phrase matches even when the quotes are not used and usually
ranks phrase matches higher. No other proximity searching is directly
available. However, using the wildcard word within a phrase trick
that one is different, the unofficial Google API Proximity Search
tool can reproduce proximity searching up to a distance of 3 words.
2.Yahoo Proximity Searching: Phrase searching is available by
using "double quotes" around a phrase.
The following worked until 3/13/05: [While not officially supported
by Yahoo!, Tara Calishain has created YNAPS -- Yahoo Non-API
Proximity Search which combines the wild card word within a phrase
capability (see below) with the OR operator to get up to five word
proximity searches.]
3.Ask jeevas and Theoma Proximity Searching:
Phrase searching is available by using "double quotes" around a
phrase or by checking the "Phrase Match" box. Teoma also supports
phrase searching when a dash is used between words with no spaces as
in cd-rom-drivers. Until Nov. 2002, Teoma's help page stated
that "Teoma returns results which exactly or closely matches the
given phrase" which meant that not all phrases matches will
necessarily be accurate. As of Nov. 2002, that appears to have been
corrected and phrase searching now works properly.
4.MSN Proximity Searching: Phrase searching can be designated by
double quotes "" around a search phrase. There is also an "exact
phrase" option in the Search Builder under Search Terms.
5.Wisenut Proximity Searching:
Phrase searching is available by using "double quotes" around a
phrase or entering terms into the "Phrase Match" box on WISEsearch,
the advanced search form.
6.GIGA Blast Proximity Searching:
Phrase searching is available by using "double quotes" around a
phrase or entering terms into the "this exact phrase" box on the
advanced search form, which actually has two such boxes such that two
phrases can be specified. No further proximity searching is available.
7.EXalead Proximity Searching: Phrase searching is available by
using "double quotes" around a phrase. It also supports a NEXT
operator for ordered proximity of one (in other words, the same thing
as a phrase search. So "double quotes" should get the same results
as double NEXT quotes. Exalead also supports the NEAR operator for 16
word proximity
-----------------------------------------------------------------------
There are several things to consider when choosing keywords and
phrases. Here are a few tips to help you in selecting good and
appropriate keywords:
1. Brainstorm the right keywords. The keyword should specifically
describe the product or service you are offering. Begin by writing
down every imaginable keyword your potential prospects will be most
likely to use when searching for your site.
2. Don't use keywords or phrases that are too broad. Avoid using
generic words or single words; instead, use phrases of 3 to 4 words
specific to your products or services. Most people will use multiple
word phrases to find you, particularly when single words do not
provide adequate scope for the search. Searchers have come to realize
that typing phrases will give them more relevant and targeted results.
3. Put yourself in the shoes of the type of visitor you want to
attract. List what kinds of keyword phrases they are likely use in a
search. This requires you to separate yourself from your product,
service or web site and think like the average Joe who might want to
find you, but knows nothing about your site.
4. Ask your family, associates, clients, and friends what words and
phrases they would most likely use to search for products or services
like yours.
5. Review your competitors' keywords. It's a good idea to look this
up to get ideas on some you might have missed. Don't copy anyone
else's material as you don't know how it was generated. Just look for
an idea or two to supplement the keywords you've generated yourself.
6. Use geographic location. If your location is key, include it in
your keywords. For instance, if your site offers real estate services
in Hollywood, it would be important to include "Hollywood real
estate" in your keyword list. You might also consider "Southern
California real estate" for those searching with a slightly broader
perspective.
------------------------------------------------------------------------
Seven tips to play it safe in the SEO world
1.) Never make use of cookie cutters
2.) Never use meta tag duplication
3.) Never use page re-directs unless unavoidable
4.) Never link to link farms
5.) Never link to too many websites in a sigle comminity like a link
exchange community or group
6.) Never make use of cloaking
7.) Never make use of doorway pages
So happy SEO!!
------------------------------------------------------------------------
Positioning your site in search engine results depends on the
frequency a word appears on the pages of your site. For example, if
there are 200 words on a page on your Web site and the word "boating"
appears 5 times, search engines will position your site higher than a
site where the same word appears only three times. As this example
illustrates, it is best to not include useless and frequently
occurring keywords on your site. Your keywords must be located within
the text on the pages of your site and for the benefit of your
visitors and so you don't get penalized or even removed from the
search engine don't over do it.
All search engines will better position your site if the keywords
appear in the same order as the requested search, so it is a good
idea to use your key words in a way that it will match a typical
search for what you offer.
Keyword Frequency - How many is enough
Well this in my opinion is what separates the good the bad and the
ugly, because this step is critical and most SEO's don't mess with it
because it is very time consuming. But as I said it is very critical
that the right phrases at the right key word frequency are present on
your pages to get a top ranking on the major search engines for your
specific keywords. You see this frequency is a large part of a
search engine's algorithm to place your site on the search results
page.
Frequency
You hear a lot of people say around 3 to 10 times per 100 words on
your page. I personally prefer around 1 to 2 keyword or phrases with
a 8 to 12 percentage of the total page.
A great rule of thumb in creating your page is to read the page out
loud. If it "sounds" like you have forced too many instances of the
keyword phrase into the copy, chances are pretty good that you did,
and that you need to tone it down a notch.
A great tool for taking the work out of figuring keyword frequency is
web position gold.
Another good tool is the keyword frequency analyzer website.
There are basically two main aspects of keyword optimization. First,
you want to select optimal keywords to target in your web pages.
Second, you want to include these keywords in an optimal manner to
show the search engines that your pages are relevant to the keywords.
Almost all major search engines gives weight to words located toward
the top of your page. So it is a good idea to place your keyword
phrase at the top of your page in a useful way and keep marketing in
mind as you structure this opening paragraph.
Here is the site that tells you about the types of campaigns that exist in the internet world and the way they can be used for the benifit of the users who are willing to popularize their websites. Also here you can learn the ways to optimize the websites by making them search engine friendly.
We all know that the lion's share of web traffïc comes through the
search engines. We also know that keywords and links to your site are
the two things that affect your ranking in the search engines. Your
keywords tell the search engines what you do, and the inbound links
tell them how important you are. This combination is what determines
your relevance. And relevance is what the search engines are after.
There's a lot of information around about how to incorporate keyword
phrases into your HTML meta tags. But that's only half the battle.
You need to think of these tags as street-signs. That's how the
search engines view them. They look at your tags and then at your
copy. If the keywords you use in your tags aren't used in your copy,
your site won't be indexed for those keywords.
But the search engines don't stop there. They also consider how often
the keyword phrase is used on the page.
To put it simply, if you don't pepper your site with your primary
keywords, you won't appear in the search results when a potential
customer searches for those keywords.
But how do you write keyword-rich copy without compromising
readability?
Readability is all-important to visitors. And after all, it's the
visitors that buy your product or service, not search engines.
By following these 8 simple guidelines, you'll be able to overhaul
the copy on your website ensuring it's agreeable to both search
engines and visitors.
1) Categorize Your Pages
Before writing, think about the structure of your site. If you
haven't built your site yet, try to create your pages around key
offerings or benefits. For example, divide your Second Hand Computers
site into separate pages for Macs, and PCs, and then segment again
into Notebooks, Desktops, etc. This way, you'll be able to
incorporate very specific keyword phrases into your copy, thereby
capturing a very targeted market. If you're working on an existing
site, print out each page and label it with its key point, offering,
or benefit.
2) Find Out What Keywords Your Customers Are Searching For
Go to WordTracker.com and subscribe for a day (this will only cost
you about AUD$10). Type in the key points, offerings, and benefits
you identified for each page, and spend some time analyzing what
words customers use when they're searching for these things. These
are the words you'll want to use to describe your product or service.
(Make sure you read WordTracker's explanation of their results.)
3) Use Phrases, Not Single Words
Although this advice isn't specific to the web copy, it's so
important that it's worth repeating here. Why? Well firstly, there's
too much competition for single keywords. If you're in computer
salës, don't choose "computers" as your primary keyword. Go to Google
and search for "computers" and you'll see why... Secondly, research
shows that customers are becoming more search-savvy - they're
searching for more and more specific strings. They're learning that
by being more specific, they find what they're looking for much
faster. Ask yourself what's unique about your business? Perhaps you
sell cheap second hand computers? Then why not use "cheap second hand
computers" as your primary keyword phrase. This way, you'll not only
stand a chance in the rankings, you'll also display in much more
targeted searches. In other words, a higher percentage of your site's
visitors will be people after cheap second hand computers.
(WordTracker's results will help you choose the most appropriate
phrases.)
4) Pick the Important Keyword Phrases
Don't include every keyword phrase on every page. Focus on one or two
keyword phrases on each page. For your Macs page, focus on "cheap
second hand macs". For the PCs page, focus on "cheap second hand
pcs", etc.
5) Be Specific
Don't just say "our computers". Wherever you would normally say "our
computers", ask yourself if you can get away with saying "our cheap
second hand Macs" or "our cheap second hand PCs". If this doesn't
affect \ your readability too badly, it's worth doing. It's a fine
balance though. Remember, your site reflects the quality of your
service. If your site is hard to read, people will infer a lot about
your service...
6) Use Keyword Phrases In Links
Although you shouldn't focus on every keyword phrase on every page,
it's a good idea to link your pages together with text links. This
way, when the search engines look at your site, they'll see that the
pages are related. Once again, the more text links the better,
especially if the link text is a keyword phrase. So on your "Cheap
Second Hand Macs" page, include a text link at the bottom to "Cheap
Second Hand PCs". If you can manage it without affecting readability,
also include one within the copy of the page. For example, "As well
as providing cheap second hand Macs, we sell high quality cheap
second hand PCs". TIP: If you don't want your links to be underlined
and blue, include the following in your CSS file:
Then format the HTML of each link as follows:
As well as providing cheap second hand Macs, we sell high quality
cheap second hand pcs.
7) Use Keyword Phrases In Headings
Just as customers rely on headings to scan your site, so do search
engines. This means headings play a big part in how the search
engines will categorize your site. Try to include your primary
keyword phrases in your headings. In fact, think about inserting
extra headings just for this purpose. Generally this will also help
the readability of the site because it will help customers scan read.
8) Test Keyword Phrase Density
Once you've made a first pass at the copy, run it through a density
checker to get some metrics. Visit GoRank.com and type in the domain
and keyword phrase you want to analyze. It'll give you a percentage
for all the important parts of your page, including copy, title, meta
keywords, meta description, etc. The higher the density the better.
Generally speaking, a density measurement of at least 3-5% is what
you're looking for. Any less, and you'll probably need to take
another pass.
Follow these guidelines, and you'll be well on your way to effective
SEO copy.
Just remember, don't overdo it. It's not easy to find the balance
between copy written for search engines and copy written for
customers. In many cases, this balance will be too difficult to
achieve without professional help. Don't worry, though. If you've
already performed your keyword analysis, a professional website
copywriter should be able to work your primary keyword phrases into
your copy at no extra charge.
-------------------------------------------------------------------------
Major Searchengines follow different search techniques for proximity
searching for pharses and keywords.so we are discussing top
searchnengines follow by Proximity seraching techniques.
1.GOOGLE Proximity Searching:
In Feb. 1999, Google added phrase searching designated in the usual
manner by enclosing the phrase in "double quotes." Google also
detects phrase matches even when the quotes are not used and usually
ranks phrase matches higher. No other proximity searching is directly
available. However, using the wildcard word within a phrase trick
that one is different, the unofficial Google API Proximity Search
tool can reproduce proximity searching up to a distance of 3 words.
2.Yahoo Proximity Searching: Phrase searching is available by
using "double quotes" around a phrase.
The following worked until 3/13/05: [While not officially supported
by Yahoo!, Tara Calishain has created YNAPS -- Yahoo Non-API
Proximity Search which combines the wild card word within a phrase
capability (see below) with the OR operator to get up to five word
proximity searches.]
3.Ask jeevas and Theoma Proximity Searching:
Phrase searching is available by using "double quotes" around a
phrase or by checking the "Phrase Match" box. Teoma also supports
phrase searching when a dash is used between words with no spaces as
in cd-rom-drivers. Until Nov. 2002, Teoma's help page stated
that "Teoma returns results which exactly or closely matches the
given phrase" which meant that not all phrases matches will
necessarily be accurate. As of Nov. 2002, that appears to have been
corrected and phrase searching now works properly.
4.MSN Proximity Searching: Phrase searching can be designated by
double quotes "" around a search phrase. There is also an "exact
phrase" option in the Search Builder under Search Terms.
5.Wisenut Proximity Searching:
Phrase searching is available by using "double quotes" around a
phrase or entering terms into the "Phrase Match" box on WISEsearch,
the advanced search form.
6.GIGA Blast Proximity Searching:
Phrase searching is available by using "double quotes" around a
phrase or entering terms into the "this exact phrase" box on the
advanced search form, which actually has two such boxes such that two
phrases can be specified. No further proximity searching is available.
7.EXalead Proximity Searching: Phrase searching is available by
using "double quotes" around a phrase. It also supports a NEXT
operator for ordered proximity of one (in other words, the same thing
as a phrase search. So "double quotes" should get the same results
as double NEXT quotes. Exalead also supports the NEAR operator for 16
word proximity
-----------------------------------------------------------------------
There are several things to consider when choosing keywords and
phrases. Here are a few tips to help you in selecting good and
appropriate keywords:
1. Brainstorm the right keywords. The keyword should specifically
describe the product or service you are offering. Begin by writing
down every imaginable keyword your potential prospects will be most
likely to use when searching for your site.
2. Don't use keywords or phrases that are too broad. Avoid using
generic words or single words; instead, use phrases of 3 to 4 words
specific to your products or services. Most people will use multiple
word phrases to find you, particularly when single words do not
provide adequate scope for the search. Searchers have come to realize
that typing phrases will give them more relevant and targeted results.
3. Put yourself in the shoes of the type of visitor you want to
attract. List what kinds of keyword phrases they are likely use in a
search. This requires you to separate yourself from your product,
service or web site and think like the average Joe who might want to
find you, but knows nothing about your site.
4. Ask your family, associates, clients, and friends what words and
phrases they would most likely use to search for products or services
like yours.
5. Review your competitors' keywords. It's a good idea to look this
up to get ideas on some you might have missed. Don't copy anyone
else's material as you don't know how it was generated. Just look for
an idea or two to supplement the keywords you've generated yourself.
6. Use geographic location. If your location is key, include it in
your keywords. For instance, if your site offers real estate services
in Hollywood, it would be important to include "Hollywood real
estate" in your keyword list. You might also consider "Southern
California real estate" for those searching with a slightly broader
perspective.
------------------------------------------------------------------------
Seven tips to play it safe in the SEO world
1.) Never make use of cookie cutters
2.) Never use meta tag duplication
3.) Never use page re-directs unless unavoidable
4.) Never link to link farms
5.) Never link to too many websites in a sigle comminity like a link
exchange community or group
6.) Never make use of cloaking
7.) Never make use of doorway pages
So happy SEO!!
------------------------------------------------------------------------
Positioning your site in search engine results depends on the
frequency a word appears on the pages of your site. For example, if
there are 200 words on a page on your Web site and the word "boating"
appears 5 times, search engines will position your site higher than a
site where the same word appears only three times. As this example
illustrates, it is best to not include useless and frequently
occurring keywords on your site. Your keywords must be located within
the text on the pages of your site and for the benefit of your
visitors and so you don't get penalized or even removed from the
search engine don't over do it.
All search engines will better position your site if the keywords
appear in the same order as the requested search, so it is a good
idea to use your key words in a way that it will match a typical
search for what you offer.
Keyword Frequency - How many is enough
Well this in my opinion is what separates the good the bad and the
ugly, because this step is critical and most SEO's don't mess with it
because it is very time consuming. But as I said it is very critical
that the right phrases at the right key word frequency are present on
your pages to get a top ranking on the major search engines for your
specific keywords. You see this frequency is a large part of a
search engine's algorithm to place your site on the search results
page.
Frequency
You hear a lot of people say around 3 to 10 times per 100 words on
your page. I personally prefer around 1 to 2 keyword or phrases with
a 8 to 12 percentage of the total page.
A great rule of thumb in creating your page is to read the page out
loud. If it "sounds" like you have forced too many instances of the
keyword phrase into the copy, chances are pretty good that you did,
and that you need to tone it down a notch.
A great tool for taking the work out of figuring keyword frequency is
web position gold.
Another good tool is the keyword frequency analyzer website.
There are basically two main aspects of keyword optimization. First,
you want to select optimal keywords to target in your web pages.
Second, you want to include these keywords in an optimal manner to
show the search engines that your pages are relevant to the keywords.
Almost all major search engines gives weight to words located toward
the top of your page. So it is a good idea to place your keyword
phrase at the top of your page in a useful way and keep marketing in
mind as you structure this opening paragraph.